Villa I sales tour

building a global, pandemic-proof sales tool

As the villas will be sold during the pandemic, the virtual sales tour was developed for multiple reasons. Firstly, traveling during the pandemic is difficult and this virtual tour lets the potential buyers explore the offering without leaving home. Secondly, the virtual tour will open the offering up to a global audience. creates a bigger demand and rises the value. Thirdly, trying out design ideas online makes the settling process faster and smoother for those who have already purchased the villas and helps to manage the resources better from afar.

showcasing the feeling

As Villa 1 is a neighborhood of 38 villas, it was very important to showcase not only the real estate offering but the atmosphere and vibe within the resort.​

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For that we created a series non-player-characters who would interact with the player in a friendly manner, added activities, such as pool bar, party and fireworks, and designed the characters to express the creative, friendly and youthful spirit of the neighborhood.

from insight to immersion

The project grew out of our conducted research on the future hospitality market and generation Z's socio-economic behaviour. As a result the research supported the original hypothesis of the need of virtual twinning services for resorts and hotels.

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Working alongside architects, Unreal Engine developers, and game programmers, we designed an immersive virtual sales experience, from user experience and interaction design to service strategy and feature development. We defined the customer journey, narrative, and core mechanics.

To complete the experience, we also designed a promotional website showcasing the virtual tour and the development to prospective investors.