experience design
I design meaningful experiences across physical, digital, and social spaces, working at the intersection of culture, community, and design. My work focuses on accessibility, inclusivity, sustainability, and the human factor—shaping environments and narratives that people can truly connect with. From events and spatial design to digital platforms and brand experiences, the goal is to create work that inspires, invites participation, and leaves a positive, lasting impact.
events
virtual
I work with event organizers to help create experiences that are hard to forget. Accessibility, inclusivity, and safety guide each choice so everyone feels welcome and able to take part. Smart use of space shapes flow, energy, and moments of connection throughout the experience. When it comes to programming, the guiding idea is that we are all creators and consumers of culture at the same time, with the aim of sparking inspiration in every participant.
I believe joy should never come at the cost of the planet, and sustainability is a core consideration in how experiences are designed and delivered.
I see the biggest advantage of digital spaces in their ability to support international and inclusive community building, alongside clear and easily navigable experiences. This applies across innovative digital products, Web2 and Web3 environments, and social media–based online communities. I pay close attention to accessible design, high-quality content, and a smooth, intuitive flow to ensure digital spaces feel welcoming, human, and easy to move through.
urban
experiential marketing
My physical space design work ranges from set design to large-scale urban projects. My special focus is on the human factor—the emotions and relationships that spaces strongly influence. I explore the potential of environments to inspire people, support growth, and spark curiosity about the world around them. The aim is to bring high-quality culture closer to people in both private and public spaces, add lasting value to each environment, and consistently consider sustainability as part of the design approach.
I believe strong brands are built on solid values that enable engaging and meaningful storytelling across different mediums. My perspective prioritizes long-term success and positive impact, using current trends and “cool” factors to bring the core values and the underlying story closer to the existing and potential brand community. I find it equally meaningful to support brands, projects, and individuals at the beginning of their journey, building from scratch, as well as to collaborate with established brands to introduce thoughtful innovation, strengthen impact, and deepen connections with their audiences.